Film the video in vertical orientation (tall),

NOT horizontal (wide).

Make sure the resolution of the video is set to at least full HD 1080p.

Raise your camera so that it is at eye level

(or slightly above eye level if you can),

outstreth your arm all the way out directly in front of you,

if recording yourself,

and frame yourself in the middle of the screen.

The framing of your shot should look like this:

(Show this image the person filming you if other than yourself)

Keep the camera steady

Look directly into the camera when speaking.

What’s behind you?

Pay attention to your surroundings – what will be in the background when you’re

filming?

Lighting

If you’re filming indoors, try and find a room that is well lit.

Sit or stand with the light source facing towards you.

If the light is coming from behind you, you will be in shadow in the video.

Sound

Avoid noise as much as possible (traffic, dog barking, television in background)

Choose a quiet room/location and speak directly into the microphone if possible.

Plan what you’re going to say

Plan and rehearse what you want to communicate in your video.

Keep it short and sweet – under a minute if possible. This is of course dependent

on the content of your video, but as a rule of thumb, the shorter the video, the more

likely your audience is to watch it all the way through.

Composition and framing

Film the video in landscape orientation, rather than portrait.

Make sure the resolution of the video is set to at least full HD 1080p.

Raise your camera so that it is at eye level (or slightly above eye level if you

can) and frame yourself in the middle of the screen.

Keep the camera steady – you could use a tripod or phone holder.

Look directly into the camera when speaking.

What’s behind you?

Pay attention to your surroundings – what will be in the background when you’re

filming?

Lighting

If you’re filming indoors, try and find a room that is well lit.

Sit or stand with the light source facing towards you. If the light is coming from

behind you, you will be in shadow in the video.

Sound – avoid noise as much as possible

Choose a quiet room/location and speak directly into the microphone if possible. You

could use the microphone on your phone’s handsfree headset.

Plan what you’re going to say

Plan and rehearse what you want to communicate in your video. Stick to three or four

key points and use appropriate and accessible language for your audience.